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Insights on bot detection, ad fraud prevention, and advertising security.

Why GA4's Built-in Bot Filtering Isn't Enough

Why GA4's Built-in Bot Filtering Isn't Enough

GA4 bot filtering is not enough. "Known bot" lists let invalid traffic slip through, polluting your attribution and wasting up to 20% of ad spend. Prevention, not filtration, is the key.

Racen Dhaouadi

Racen Dhaouadi

December 4, 2025