
Hyperguard: a Clixtell alternative for multi-channel paid-ads marketers
Side-by-side comparison of Clixtell and Hyperguard on pricing model, channel coverage, and integration architecture. Both detect invalid traffic; the channel sets, enforcement surfaces, and pricing units differ.
Hyperguard shows paid-media teams which ad sources send bot traffic, so they can cut those sources and claim the bot clicks they already paid for (the platform decides any credit).
Choose Hyperguard if
You run paid ads on Meta, TikTok, LinkedIn, or X alongside Google
Clixtell's core click-fraud product pages center on Google Ads, with a dedicated Bing Ads integration pathway. Self-comparison blog content names Microsoft Ads and Facebook Ads, but the dedicated channel product pages do not extend to TikTok, LinkedIn, or X. Hyperguard scores Google Ads alongside Meta, TikTok, LinkedIn, Microsoft Ads, and X Ads from one tracking install, with the same verdict and reporting surface across every channel.
You want operator-controlled paid-ads decisions, not vendor automation
Clixtell's enforcement model is auto-applied Google Ads IP exclusions at the Protection tier and above, plus optional manual security profile rules in the dashboard. The detection runs as a vendor-managed pipeline, the auto-exclusion runs as vendor-managed automation, and the operator's surface is the Clixtell console. Hyperguard scores every pageview server-side and writes the verdict into the dataLayer where operator-defined rules consume it; it never changes your ad accounts. The operator picks which paid-ads pixels react to which verdict and which conversion events get marked invalid, rather than accepting a fixed vendor automation.
You optimise Smart Bidding for leads or other early-step goals
Clixtell's auto-exclusion stops future clicks from detected IPs from reaching the campaign. Bots fill forms, start sign-ups, add to cart and load pages. When one of those is your conversion goal, Google Ads counts the bot as a result and Smart Bidding bids toward more traffic like it; a campaign optimised for purchases is not affected, because bots never buy. Hyperguard's verdict reaches your tag manager, where your own rules decide which conversion tags fire on bot sessions. Conversions already recorded stay as they are.
You want flat-rate pricing that does not ceiling on click volume
Clixtell tiers click ceilings: Monitor at $15 per month covers 5,000 clicks, Protection at $50 covers 10,000 clicks, and Agency from $75 unlocks multi-site coverage. Crossing the click ceiling triggers a tier change before channel coverage or ad spend has shifted. Hyperguard's Starter is $29 to $99 per month for 100K to 1M pageviews, Growth at $249 for 3M, and Business at $499 for 10M, with the same six paid-ads channels covered at every tier and no per-click ceiling forcing a tier upgrade.
Choose Clixtell if
You want call tracking and click-fraud detection from one vendor
Clixtell ships three products under one account: Click Fraud Protection, Call Tracking with dynamic phone insertion and recording, and Website Video Recorder. Service businesses, local advertisers, and call-conversion-heavy lead-gen teams that combine click-fraud detection with call attribution get both surfaces from one vendor and one bill. Hyperguard does not offer call tracking, dynamic phone insertion, or session video recording; teams that need those surfaces would keep Clixtell or pair Hyperguard with a dedicated call-tracking provider.
You're a budget-first Google-Ads-only advertiser under 5,000 monthly clicks
Clixtell's Monitor tier at $15 per month is the lowest published click-fraud entry in the category, covering up to 5,000 monthly clicks with detection, live notifications, and visitor session recording. Auto-applied Google Ads IP exclusions begin at Protection ($50/month). For very small Google-Ads-only advertisers under 5,000 clicks per month who want click-fraud reporting at the lowest possible monthly price, Clixtell Monitor is a fit; Hyperguard's Starter begins at $29 per month and covers the full six-channel set.
| Hyperguard | Clixtell | |
|---|---|---|
| Pricing model | Flat-rate by pageviews across all channels. Starter $29 to $99/mo (100K to 1M pv), Growth $249/mo (3M pv), Business $499/mo (10M pv), Enterprise custom. | Tiered by click ceiling. Monitor $15/mo (5K clicks), Protection $50/mo (10K clicks), Agency $75/mo+ (multi-site). Call Tracking $10 to $80/mo priced separately by phone numbers and minutes. |
| Channels | Google Ads, Meta, TikTok, LinkedIn, Microsoft Ads, X Ads from one tracking install. | Core integration is Google Ads and Bing Ads. Microsoft Ads and Meta surface in self-comparison content; dedicated channel product pages do not extend to TikTok, LinkedIn, or X. |
| Detection method | Score every pageview server-side. Behavioral, network, device, and consent signals fused into one verdict. | AI fraud algorithms, IP pattern ML, VPN and proxy detection, device fingerprinting, ISP and geolocation tracking. Auto-applied Google Ads IP exclusions begin at Protection tier ($50/month). |
| Integration | Tracking script writes a verdict into the dataLayer for operator-defined rules to consume, which keeps bots out of pixels, bidding, and reports. Read-only ad-account connections. | Direct Google Ads OAuth with native MCC support on Agency tier. Google Analytics, WordPress plugin, Zapier middleware. No dataLayer verdict integration named in public documentation. |
| Reporting | Campaign-level human-vs-bot traffic breakdown, source attribution, estimated ad waste and an invalid-traffic evidence file per platform, custom fraud alerts across all six channels. | Click-fraud dashboard, Live PPC Monitor, Visitor Timeline, video session recordings, ISP/IP/device-level reports, and Refund Claim Reports formatted for Google Ads invalid-click disputes. |
| Onboarding | Install tracking script, configure operator rules to react to the verdict, validate against sample traffic. Self-serve, no free trial; Starter from $29/month. | Connect Google Ads via OAuth, Clixtell auto-applies IP exclusions at Protection tier and above, configure custom security profiles. Self-serve with a 14-day free trial. |
Last verified: May 16, 2026
Hyperguard
- Six standard paid-ads channels covered from one tracking install, with the same verdict and reporting surface across Google Ads, Meta, TikTok, LinkedIn, Microsoft Ads, and X Ads.
- Flat-rate pageview pricing with no per-click ceiling that forces a tier upgrade as click volume scales.
- The verdict reaches your tag manager, so your rules can keep bot form fills, sign-ups, add-to-carts and page views out of the conversions Smart Bidding learns from.
- Evidence for Google Ads and Microsoft Ads invalid-click claims, built from the same detection.
- No call-tracking, dynamic phone insertion, or website video session recording (different product category).
- Builds the claim evidence but does not file it: you submit it to Google yourself.
Clixtell
- Three products bundled in one account: Click Fraud Protection, Call Tracking with dynamic phone insertion, and Website Video Recorder.
- Monitor tier at $15 per month is the lowest published click-fraud entry point in the category, with a 14-day free trial.
- Certified Google Partner with direct OAuth integration and native Google MCC support on the Agency tier.
- Auto-applied Google Ads IP exclusions at Protection tier ($50/month) with AI-driven IP pattern learning and Account Defense Mode.
- Refund Claim Reports formatted for Google Ads invalid-traffic dispute submissions.
- Public click-fraud product pages center on Google Ads and Bing Ads; TikTok, LinkedIn, and X are not in the dedicated channel coverage.
- Auto-applied Google Ads IP exclusions are gated to Protection tier ($50/month) and above; the $15 Monitor tier is detection-and-reporting only.
- No dataLayer verdict surface for operator-controlled paid-ads decisions named in public integration documentation.
Your paid-ads stack is wider than Google and Bing
Clixtell's core click-fraud product pages cover Google Ads and Bing Ads, with the deepest integration on the Google side via OAuth and Certified Google Partner status. Self-comparison content references Microsoft Ads and Facebook Ads, but the dedicated channel surfaces do not extend to TikTok, LinkedIn, or X. Teams running paid acquisition on Meta, TikTok, LinkedIn, or X alongside Google either layer per-channel tools or accept that those channels are unprotected. Hyperguard scores all six standard paid-ads channels from one tracking install, with the same verdict and reporting surface across every channel.
You optimise for early-step goals, not just refunds claimed
Clixtell's auto-exclusion at Protection tier and above pushes detected IPs to Google Ads IP exclusion lists, stopping future clicks from those sources. Bots fill forms, start sign-ups, add to cart and load pages. When one of those is your conversion goal, Google Ads counts the bot as a result and Smart Bidding bids toward more traffic like it; a campaign optimised for purchases is not affected, because bots never buy. Hyperguard's verdict reaches your tag manager, where your own rules decide which conversion tags fire on bot sessions. Conversions already recorded stay as they are. Refund Claim Reports recover spend after the click is already paid for.
You want pricing that does not ceiling on click volume
Clixtell's tiers cap monthly clicks: Monitor at 5,000, Protection at 10,000, Agency from $75 per month unlocking multi-site coverage. A site running 50,000 monthly Google Ads clicks moves up the Clixtell ladder several times to maintain coverage, with each tier change driven by click volume rather than channel set. Hyperguard's pricing is flat-rate by pageviews: Starter from $29 to $99 per month for 100K to 1M pageviews, Growth at $249 for 3M, Business at $499 for 10M. The same tier covers Google, Meta, TikTok, LinkedIn, Microsoft Ads, and X without a click-volume tier trigger.
Why teams switch from Clixtell
Clixtell has operated in the click-fraud market since around 2016, building a stack of three related products under one account: Click Fraud Protection for invalid Google Ads and Bing Ads clicks, Call Tracking with dynamic phone insertion and session recording, and Website Video Recorder for visitor playback. For service businesses, agencies, and small-and-medium-business advertisers running Google Ads with call conversions, the bundle is a real fit. The friction shows up when the paid-acquisition footprint expands beyond Google. Clixtell's dedicated channel product pages cover Google Ads and Bing Ads, with the deepest integration on the Google side via OAuth and Certified Google Partner status, including native Google MCC support on the Agency tier. Self-comparison content on their blog references Microsoft Ads and Facebook Ads, but the integration surfaces center on Google-first. A team running Meta, TikTok, LinkedIn, or X alongside Google either layers per-channel tools or accepts that those channels are unprotected.
The pricing structure is the second pressure point. Clixtell tiers click ceilings: Monitor at $15 per month covers 5,000 monthly clicks, Protection at $50 covers 10,000, and Agency from $75 unlocks unlimited sites and Google MCC support. A growing site that crosses 10,000 clicks moves to Agency, and the SKU shape stays click-volume-based. Hyperguard's pricing is flat-rate by pageviews: Starter from $29 to $99 per month for 100K to 1M pageviews, Growth at $249 for 3M, Business at $499 for 10M. The same tier covers Google, Meta, TikTok, LinkedIn, Microsoft Ads, and X with one tracking install, so click-volume escalation does not trigger a tier change.
How Hyperguard's approach differs
The architectural posture diverges in two ways. Clixtell scores at the click level, applies AI fraud algorithms and IP pattern machine learning, and at Protection tier and above automatically pushes detected IPs to Google Ads IP exclusion lists. The dashboard offers manual security profile rules on top of the auto-exclusion behavior. Hyperguard scores every pageview server-side using behavioral, network, device, and consent signals, and writes a verdict into the dataLayer where operator-defined rules consume it; it never changes the ad account. The operator decides which paid-ads pixels and conversion events react to the verdict; the architecture is verdict-routed rather than auto-blocked.
Early-step conversion goals are the second difference. Clixtell's auto-exclusion stops future clicks from detected IPs from reaching the campaign, which protects the next ad-spend dollar. Bots fill forms, start sign-ups, add to cart and load pages. When one of those is your conversion goal, Google Ads counts the bot as a result and Smart Bidding bids toward more traffic like it; a campaign optimised for purchases is not affected, because bots never buy. Hyperguard's verdict reaches your tag manager, where your own rules decide which conversion tags fire on bot sessions. Conversions already recorded stay as they are. Refund Claim Reports recover spend after the click is already paid for.
What stays the same, what changes operationally
Switching from Clixtell to Hyperguard for a multi-channel paid-ads team replaces a click-level auto-exclusion model with a pageview-verdict model. The tracking script installs across the site, operator rules read the verdict from the dataLayer, and Google Ads IP exclusions move to the operator, fed by Hyperguard's invalid-traffic file. The protection layer extends from Google Ads and Bing Ads to include Meta, TikTok, LinkedIn, Microsoft Ads, and X Ads under one subscription. Call tracking and website session video recording are not replaced; Hyperguard does not offer those surfaces. Teams that combine call-conversion-heavy lead-gen with click-fraud detection have a real operational reason to keep Clixtell, or to pair Hyperguard with a dedicated call-tracking provider.
Refund recovery workflows change too. Clixtell's Refund Claim Reports compile invalid-click data into Google Ads-formatted dispute submissions, recovering spend after the click has cleared. Hyperguard builds the claim evidence for Google Ads and Microsoft Ads but leaves filing to the operator; the architectural emphasis is on a per-visit verdict the operator can act on. Teams that have organized their click-fraud-protection budget around refund recovery as the primary win metric will find the value frame shifts: the model becomes "less budget on the sources that send bots" rather than "more spend recovered after the fact."
Frequently asked questions
- Does Hyperguard work with Bing Ads like Clixtell? +
- Yes. Hyperguard scores Microsoft Ads (which powers Bing search results) alongside Google Ads, Meta, TikTok, LinkedIn, and X from the same tracking install. The verdict and reporting surface is consistent across every channel, so detection coverage does not depend on which platform the bot click originated on.
- Does Hyperguard include call tracking? +
- No. Call tracking, dynamic phone insertion, and call recording are not Hyperguard features. Teams that need call attribution can keep Clixtell for that surface, or pair Hyperguard with a dedicated call-tracking provider. The two surfaces run independently and do not conflict; Hyperguard scores web pageviews and Clixtell tracks phone conversions.
- Can I switch from Clixtell if I run Google Ads only? +
- Yes. Hyperguard's Starter tier covers Google Ads at $29 to $99 per month for 100K to 1M pageviews. Hyperguard does not apply IP exclusions in Google Ads for you, as Clixtell does from its Protection tier ($50 per month); its invalid-traffic file lists the clicks and IP addresses for you to exclude.
- Does Hyperguard file Google Ads invalid-click refund claims like Clixtell? +
- Hyperguard builds the evidence file Google's invalid-click process asks for (each click with its gclid) and you submit it; Google decides any credit. It does not file claims for you. The product's focus is showing which paid clicks were bots, by source and campaign, and handing the verdict to your tag manager.
- How does Hyperguard's pricing compare to Clixtell's tiers? +
- The pricing units differ. Clixtell tiers by monthly click volume: Monitor $15 (5K clicks), Protection $50 (10K clicks), Agency $75+ (multi-site unlimited). Hyperguard tiers by pageviews: Starter $29 to $99 (100K to 1M pv), Growth $249 (3M), Business $499 (10M). Hyperguard covers six paid-ads channels at every tier; Clixtell's core channel set is Google Ads plus Bing Ads.
- Does Hyperguard have a free trial like Clixtell? +
- No. Hyperguard does not offer a free trial. The lowest-commitment entry is Starter at $29 per month, billed monthly with no annual commitment required. Clixtell publishes a 14-day free trial across its click-fraud tiers.
See also

Hyperguard vs ClickCease
ClickCease is CHEQ's click fraud tool for Google, Meta and Microsoft Ads. Hyperguard is an alternative that shows which sources send bots on every ad channel, so you can cut them and spend on campaigns that sell.

Hyperguard vs ClickGUARD
Side-by-side comparison of Hyperguard and ClickGUARD on pricing, channels, detection method, and tag-manager integration. Both publish flat-rate pricing; the architectures and pricing units differ.