Lunio, formerly PPC Protect, is a click fraud tool for paid search, social and display. It scores each paid click as legitimate, suspicious or invalid and, with protection on, keeps flagged users from seeing your ads: IP exclusions in Google Ads and exclusion audiences on Meta, Microsoft Ads, LinkedIn, DV360 and others. It also checks affiliate traffic before payouts and monitors ads on your brand keywords. Its help center explains how to request a Google refund with clicks exported from its click log.

How much does Lunio cost?

Lunio doesn't publish prices. Its pricing page (checked October 21, 2026) says pricing is based on a small fraction of your ad spend, taking spend and channel coverage into account, and asks you to request a tailored quote. The smallest annual ad spend its form offers is $500,000 to $1 million, and a 14-day free traffic audit comes first. Hyperguard is priced by monthly pageviews, from $29 for 100,000 to $499 for 10 million, with Enterprise priced to fit and access by invitation today.

Is PPC Protect the same company as Lunio?

Yes. PPC Protect renamed itself Lunio, as its own post "PPC Protect becomes Lunio" explains: the old name described pay-per-click protection, and the company had grown into more ad channels. The ppcprotect.com address now redirects to lunio.ai. Reviews and listings that still say PPC Protect describe the same company, so check their date against Lunio's current site before relying on them.

What are the best alternatives to Lunio?

It depends on what you want the tool to do. ClickCease and ClickGUARD are two click fraud tools often compared with Lunio; we compare Hyperguard with each of them on its own page and don't rank them against each other. Hyperguard fits if you want evidence to claim bot clicks on Google, Microsoft and Meta, nothing changed in your ad accounts and a published price by pageviews. Compare any option on channels, pricing unit, what it changes in your accounts and the claim evidence it gives you.

Can you get credit for click fraud?

Sometimes, and the platform decides. Google doesn't charge for the invalid clicks it catches, credits ones it finds after billing, and investigates clicks from the past 60 days when you send server logs and GCLIDs. Microsoft Advertising investigates when you contact Support, and a credit can take up to a month to show. Meta reviews suspicious clicks it detects or is alerted to and doesn't charge for clicks it finds invalid. None of them promises an outcome, so send clicks each platform can look up for itself.

Will I lose Lunio's automatic exclusions if I switch?

Hyperguard never edits your ad accounts, so it doesn't remove any exclusion or audience already there. What happens to the exclusions Lunio manages once you cancel is a question for Lunio. From then on, Hyperguard's invalid-traffic file lists the IP addresses behind bot clicks, and you add the ones you choose: up to 500 per campaign in Google Ads, or at account level, which also covers Performance Max. You can run both tools on the same traffic before you decide.

Does Hyperguard file click fraud claims for me?

No. You file, and the platform decides any credit. Google says it can't evaluate third-party reports, so Hyperguard gives you raw evidence instead: for each Google Ads click, its GCLID, time, IP address, user agent, campaign and keyword, laid out like the server logs Google asks for in an investigation request within 60 days. Clicks a platform couldn't verify are left out. The file for Microsoft Advertising works as a claim too, and the one for Meta as a review request.

Lunio Alternative: Hyperguard vs Lunio to Claim the Bot Clicks You Paid For

Lunio, formerly PPC Protect, is a click fraud tool priced by ad spend. Hyperguard is an alternative that shows which sources send bots, so you can cut them and claim bot clicks (the platform decides any credit).

Hyperguard shows paid-media teams which ad sources send bot traffic, so they can cut those sources and claim the bot clicks they already paid for (the platform decides any credit).

Choose Hyperguard if

You want to claim the bot clicks you already paid for
Google doesn't charge for the invalid clicks it catches. For the ones it misses, it investigates activity from the past 60 days, asks for server logs and the GCLID of each click, and says it can't evaluate third-party reports because it doesn't know their detection criteria (Google Ads Help). Lunio's help center explains a Google refund request built from invalid clicks exported from its click log. Hyperguard builds a file for each platform's own process: a claim for Google Ads and Microsoft Advertising, and a review request for Meta. Each click carries its click ID and a reason the platform can check for itself, and clicks that wouldn't hold up alone are left out. You submit it, and the platform decides any credit.
You want every ad-account change to be your call
With protection switched on, Lunio adds the IP addresses it flags to your Google Ads exclusions at campaign and account level, fills exclusion audiences that you apply on Meta, Microsoft Ads, LinkedIn and DV360, and can exclude an IP flagged on one platform across the others, according to its pricing page and help center. Each platform can also be set to Monitor, which reports without excluding. Hyperguard is read-only and never changes anything in an ad account. Its invalid-traffic file lists the IP addresses behind bot clicks, and your team decides what to exclude, where and when.
You want a published price that stays put as ad spend grows
Lunio's pricing page lists no plans. Pricing is "based on a small fraction of your ad spend", with a quote that takes your spend and channels into account, and the smallest annual ad spend its pricing form offers is $500K to $1M. Hyperguard is priced by monthly pageviews, whatever you spend on ads: Starter runs from $29 for 100K to $99 for 1M, Growth is $249 for 3M and Business is $499 for 10M, with Enterprise priced to fit. Both were checked on October 21, 2026. Hyperguard access is invite-only today, through a call.

Choose Lunio if

You want protection that acts in your ad accounts for you
If you want exclusions applied without a person in the loop, Lunio is built for it. It excludes flagged IP addresses in Google Ads, including account-level exclusions that also reach Performance Max, fills exclusion audiences on Meta, Microsoft Ads, LinkedIn, DV360, Taboola and Yahoo Japan, and can carry an IP flagged on one platform over to the others. Hyperguard never writes to an ad account, so every exclusion is a step your team takes.
You also need affiliate fraud checks and brand-bidding watch
Lunio checks affiliate clicks and conversions before commissions are paid, and its Brand Bidding tool shows the ads running on your brand keywords, who placed them and where, next to your organic positions. If those jobs sit on the same budget line as your ad protection, one Lunio contract covers them. Hyperguard is built for paid traffic and doesn't check affiliate payouts or brand bidding.

	Hyperguard	Lunio
Pricing model	By monthly pageviews: Starter $29 to $99 (100K to 1M), Growth $249 (3M), Business $499 (10M), Enterprise custom. Access is invite-only today.	A quote "based on a small fraction of your ad spend". The smallest annual ad spend on its pricing form is $500K to $1M. A 14-day free traffic audit comes first.
Channels	Every visit, by source and campaign. Names Google Ads, Meta, Microsoft, TikTok, Pinterest, X and Criteo; other paid sources, LinkedIn included, are grouped as Other.	Google, Bing, X, LinkedIn, Meta, Reddit, TikTok, Yandex, Naver "and many more". Help center guides add DV360, YouTube, Taboola, Yahoo Japan and OpenAI ads (monitoring only).
Detection method	Every visit scored live, using browser, behavioral and infrastructure analysis. Declared crawlers are told apart from bots posing as them.	Scores each paid click legitimate, suspicious or invalid with machine learning on click, context and conversion data. Click-based: video views are not classified.
Integration	One tracking tag on your site. Read-only: nothing is ever changed in your ad accounts. Bot-rate alerts by email, webhook, Slack, Discord, Teams or Zoho Cliq.	A script on your site, plus a Google Ads connection and tracking template. Optional protection: IP exclusions in Google Ads, exclusion audiences on Meta, Microsoft, LinkedIn and more.
Reporting	Bot rate by source, medium and campaign, estimated ad waste, campaign fraud analysis, an invalid-traffic file per platform, weekly and monthly email reports.	Click log, campaign analytics, waste analysis by type, keyword, placement, hour and location views. Click data kept up to two years. A help-center guide for Google refund requests.
Onboarding	Invite-only today: book a call to get access, then add one tag to your site.	Book a demo or a 14-day free traffic audit, then a quote. Customer success managers. ISO 27001 certified, SOC 2 Type I.

Last verified: October 21, 2026

Hyperguard

Evidence to claim bot clicks on Google Ads and Microsoft Advertising, and to ask Meta for a review (the platform decides any credit).
Changes nothing in your ad accounts, so every change stays your decision.
Shows the bot share of every source, so you can cut the ones that send bots.
A published price by pageviews that doesn't rise with your ad spend.
Your own tag setup can keep bots out of page-view, add-to-cart and form-fill goals.

Invite-only today: access comes through a call.
Nothing is excluded for you: acting on the file is your team's job.
Names fewer ad platforms than Lunio; the rest are grouped as Other.

Lunio

Acts in your ad accounts for you, on Google, Meta, Microsoft, LinkedIn and more.
Names more ad platforms, including Reddit, Naver, Yandex, DV360 and Taboola.
Affiliate fraud checks and brand-bidding monitoring in the same product.
A 14-day free traffic audit before you buy.
ISO 27001 certified and SOC 2 Type I.

No published price: a quote based on ad spend, and its form's smallest option is $500K a year.
Its help center's refund guide covers Google Ads, not Microsoft or Meta.

Claim the bot clicks you already paid for

Google filters the invalid clicks it catches before billing and credits the ones it finds later. For the rest, it investigates activity from the past 60 days, asks for server logs and GCLIDs, and warns that third-party tools often flag clicks its own defenses had already filtered (Google Ads Help). So a claim stands on clicks Google can look up for itself. Hyperguard's file lists each Google Ads click with its GCLID, time, IP address, user agent, campaign and keyword, and leaves out clicks older than the window, clicks without a click ID and clicks seen twice. For Microsoft Advertising you contact Support, and a credit can take up to a month to appear; Meta reviews the clicks it is alerted to. The platform decides any credit.

Decide every change in your ad accounts

Lunio's protection works by changing who sees your ads: IP exclusions in Google Ads and exclusion audiences on the other platforms. Some teams want exactly that. Others, such as agencies working in client accounts, prefer every change to be made by a person who can explain it. Hyperguard changes nothing in an ad account. Its file lists the IP addresses behind bot clicks, and you choose what to add: Google Ads takes up to 500 IP exclusions per campaign, and account-level exclusions also reach Performance Max (Google Ads Help).

A price that stays put when ad spend grows

Lunio prices on your ad spend, with a quote that takes your spend and channel coverage into account, and its pricing form starts at $500K to $1M a year in ad spend. Hyperguard prices by monthly pageviews, so a bigger ad budget doesn't change the bill: $29 to $99 for up to 1M on Starter, $249 for 3M and $499 for 10M. Both were checked on October 21, 2026, and Hyperguard access is invite-only today.

What should you compare in a Lunio alternative?

Lunio, formerly PPC Protect, is a click fraud tool. People who look for an alternative usually weigh claim evidence, ad-account control and price.

This page compares Hyperguard with Lunio on those three points, using Lunio's website and customer help center as checked on October 21, 2026. Lunio covers more ad platforms than Hyperguard names, and the table above says so. If you are also weighing ClickCease or ClickGUARD, Hyperguard's comparisons with them are on the ClickCease alternative page and the ClickGUARD alternative page, and every comparison is listed on the alternatives page. We don't rank other tools against each other.

What does Lunio do today?

Lunio scores each paid click as legitimate, suspicious or invalid and, with protection on, keeps flagged users from seeing your ads again.

On Google Ads, you connect your account to Lunio and add its tracking template, and Lunio then excludes flagged IP addresses at campaign and account level, which also reaches Performance Max. On Meta, Microsoft Ads, LinkedIn, DV360 and several other platforms, you create an exclusion audience that Lunio fills with the users it flags, and an IP flagged on one platform can be excluded on the others. Each platform can instead be set to Monitor, which reports without excluding. Its OpenAI ads integration is monitoring only.

Lunio's dashboard shows a click log, campaign analytics and a waste analysis that splits invalid clicks by type, with views by keyword, placement, hour and location, and it keeps processed click data for up to two years. It is built on clicks, so it doesn't classify video views. For claims, its help center explains how to request a Google refund with invalid clicks exported from the click log. Lunio also checks affiliate traffic before payouts and monitors ads on your brand keywords. Pricing is a quote based on your ad spend, after a 14-day free traffic audit.

How is Hyperguard different?

Hyperguard changes nothing in your ad accounts. It shows which sources send bots and builds the evidence to claim bot clicks on each platform.

Its tag scores every visit to your site live, whatever sent it, and the console shows the bot share by source, medium and campaign. It names Google Ads, Meta, Microsoft Advertising, TikTok, Pinterest, X and Criteo, and groups other paid sources, LinkedIn included, under Other. A campaign whose clicks keep arriving as bots is one you can pause or cut, and that budget can go to the campaigns that sell.

The invalid-traffic file is built for each platform's own process: a claim for Google Ads and Microsoft Advertising, which both publish a process for invalid clicks, and a review request for Meta. Every click in a claim comes with its click ID and a reason the platform can check for itself. Clicks that wouldn't hold up alone, such as ones older than the platform investigates or with no click ID, are set aside. The same file lists the IP addresses worth excluding, and you decide where they go.

If a campaign optimises for an early step, such as a page view, a form fill or an add to cart, bots that run your tags can count as results, and the platform bids toward more traffic like them. Your own tag setup can keep bot sessions out of those goals. A campaign optimised for purchases has nothing to clean up, because bots never buy.

What do bots cost you, whichever tool you pick?

A bot click a platform misses is billed like any other and never buys, so it lowers your conversion rate and raises your cost per acquisition.

Neither tool changes what a bot click is. Google filters the invalid clicks it catches and doesn't charge for them, and a bot click it misses is billed like any other. A Google Ads click arrives with its GCLID, so GA4 files the visit as Paid Search; Meta and Microsoft clicks count as paid in GA4 only through their UTM tags. No independent source publishes what share of a typical account's clicks are bots, which is why the number that matters is the one from your own traffic. The Google Ads click fraud guide covers Google's settings and claim process, and the guide to what a GCLID is explains the click ID a claim rests on.

What should you do before switching?

Size the problem on your own traffic first, then compare both tools on the same weeks of clicks before you cancel either one.

The free GA4 check reads 30 days of your Google Analytics data in your browser, with nothing to install, and returns a directional estimate of your invalid traffic. If the number is worth acting on, book a call from the pricing section, since Hyperguard access is invite-only today. Keep Lunio running until you have compared both on the same traffic.

Frequently asked questions

What does Lunio do?: Lunio, formerly PPC Protect, is a click fraud tool for paid search, social and display. It scores each paid click as legitimate, suspicious or invalid and, with protection on, keeps flagged users from seeing your ads: IP exclusions in Google Ads and exclusion audiences on Meta, Microsoft Ads, LinkedIn, DV360 and others. It also checks affiliate traffic before payouts and monitors ads on your brand keywords. Its help center explains how to request a Google refund with clicks exported from its click log.
How much does Lunio cost?: Lunio doesn't publish prices. Its pricing page (checked October 21, 2026) says pricing is based on a small fraction of your ad spend, taking spend and channel coverage into account, and asks you to request a tailored quote. The smallest annual ad spend its form offers is $500,000 to $1 million, and a 14-day free traffic audit comes first. Hyperguard is priced by monthly pageviews, from $29 for 100,000 to $499 for 10 million, with Enterprise priced to fit and access by invitation today.
Is PPC Protect the same company as Lunio?: Yes. PPC Protect renamed itself Lunio, as its own post "PPC Protect becomes Lunio" explains: the old name described pay-per-click protection, and the company had grown into more ad channels. The ppcprotect.com address now redirects to lunio.ai. Reviews and listings that still say PPC Protect describe the same company, so check their date against Lunio's current site before relying on them.
What are the best alternatives to Lunio?: It depends on what you want the tool to do. ClickCease and ClickGUARD are two click fraud tools often compared with Lunio; we compare Hyperguard with each of them on its own page and don't rank them against each other. Hyperguard fits if you want evidence to claim bot clicks on Google, Microsoft and Meta, nothing changed in your ad accounts and a published price by pageviews. Compare any option on channels, pricing unit, what it changes in your accounts and the claim evidence it gives you.
Can you get credit for click fraud?: Sometimes, and the platform decides. Google doesn't charge for the invalid clicks it catches, credits ones it finds after billing, and investigates clicks from the past 60 days when you send server logs and GCLIDs. Microsoft Advertising investigates when you contact Support, and a credit can take up to a month to show. Meta reviews suspicious clicks it detects or is alerted to and doesn't charge for clicks it finds invalid. None of them promises an outcome, so send clicks each platform can look up for itself.
Will I lose Lunio's automatic exclusions if I switch?: Hyperguard never edits your ad accounts, so it doesn't remove any exclusion or audience already there. What happens to the exclusions Lunio manages once you cancel is a question for Lunio. From then on, Hyperguard's invalid-traffic file lists the IP addresses behind bot clicks, and you add the ones you choose: up to 500 per campaign in Google Ads, or at account level, which also covers Performance Max. You can run both tools on the same traffic before you decide.
Does Hyperguard file click fraud claims for me?: No. You file, and the platform decides any credit. Google says it can't evaluate third-party reports, so Hyperguard gives you raw evidence instead: for each Google Ads click, its GCLID, time, IP address, user agent, campaign and keyword, laid out like the server logs Google asks for in an investigation request within 60 days. Clicks a platform couldn't verify are left out. The file for Microsoft Advertising works as a claim too, and the one for Meta as a review request.

Stop wasting ad spend on bot traffic

Keep bots out of your analytics and ad pixels on every channel, and claim the bot clicks you already paid for (the platform decides any credit).