What does ClickCease do?

ClickCease is CHEQ's click fraud tool for Google Ads, Meta Ads and Microsoft Ads. Its tag gives each visitor from those ads a fraud risk score, and above its threshold it adds the visitor to exclusions in your ad accounts: IP and audience exclusions on Google, a custom exclusion audience on Meta and audience exclusions on Microsoft. Plans also include WordPress bot protection, HubSpot lead checks and Pixel Guard, which stops Google tags firing for flagged visitors.

How much does ClickCease cost?

ClickCease's pricing page (checked October 17, 2026) lists Starter at $99 a month for one website and 5,000 monthly visits, Pro at $149 to $299 for 10,000 to 40,000, and Advanced at $349 to $799 for 50,000 to 140,000, with custom pricing above that. Billing yearly costs about 15% less, new customers get 30% off the first three months, and there is a 7-day free trial. Hyperguard is priced by pageviews, from $29 a month for 100,000 to $499 for 10 million, with access by invitation today.

Is ClickCease worth it?

It depends on your channels and on how much of your spend goes to invalid clicks, which no independent source publishes for a typical account. ClickCease suits an advertiser on Google, Meta or Microsoft who wants exclusions applied automatically, and its free trial lets you test that on your own traffic. Before paying for any tool, check how many invalid clicks Google already reports in your account and whether clicks without sales cluster in one campaign, placement or hour. Bots never buy, so every bot click that gets through lowers your conversion rate and raises your CPA.

What are the best alternatives to ClickCease?

It depends on what you want the tool to do. ClickGUARD is another click fraud tool people weigh against ClickCease; we compare Hyperguard with each of them on its own page and don't rank the two against each other. Hyperguard fits if you advertise beyond Google, Meta and Microsoft, or want nothing changed in your ad accounts: it shows the bot share of each source on every ad channel and gives you the evidence to claim bot clicks, while every exclusion stays your call. Compare any option on channels, pricing unit and claim evidence.

How do I stop fake clicks on Google Ads?

Google already filters the invalid clicks it catches and doesn't charge for them. For the ones it misses, exclude IP addresses that keep clicking without buying (up to 500 per campaign, or at account level to cover Performance Max), review placements and locations that never convert, and bid toward purchases or qualified leads rather than page views. Check your traffic by source every month. If clicks Google billed look invalid, request an investigation within 60 days, with server logs that include each click's IP address and GCLID.

Can I keep my ClickCease IP exclusions if I switch?

Hyperguard never edits your Google Ads account, so it doesn't remove or change any IP exclusions already in place. Whether the exclusions ClickCease added stay after you cancel is a question for ClickCease. From then on, Hyperguard's invalid-traffic file lists the IP addresses behind bot clicks, and you add the ones you choose: up to 500 per campaign, or at account level, which also covers Performance Max.

Does Hyperguard file click fraud claims for me?

No. You file, and the platform decides any credit. Google says it can't evaluate third-party reports, so Hyperguard gives you the raw evidence instead: for each Google Ads click, its GCLID, time, IP address, user agent, campaign and keyword, laid out like the server logs Google asks for in an investigation request within 60 days. The file for Microsoft Advertising works as a claim too, and the one for Meta as a review request.

ClickCease Alternative: Hyperguard vs ClickCease for Every Ad Channel

ClickCease is CHEQ's click fraud tool for Google, Meta and Microsoft Ads. Hyperguard is an alternative that shows which sources send bots on every ad channel, so you can cut them and spend on campaigns that sell.

Hyperguard shows paid-media teams which ad sources send bot traffic, so they can cut those sources and claim the bot clicks they already paid for (the platform decides any credit).

Choose Hyperguard if

You advertise beyond Google, Meta and Microsoft
ClickCease's FAQ lists Google Ads (Search, Display, YouTube and Gmail), Meta (Facebook, Instagram, Messenger and Audience Network) and Microsoft Ads, and says more platforms are coming. Hyperguard scores every visit to your site, whatever sent it, and reports the bot share by source, medium and campaign. It names Google Ads, Meta, Microsoft Advertising, TikTok, Pinterest, X and Criteo, and groups any other paid source, LinkedIn included, under Other. A TikTok or Pinterest campaign that sends bots shows up next to your Google campaigns, and you can cut it.
You want every ad-account change to be your call
ClickCease adds the visitors it flags to your accounts for you: IP and audience exclusions in Google Ads, a custom exclusion audience in Meta and audience exclusions in Microsoft Ads, according to its How it works page. Hyperguard is read-only and never changes anything in an ad account. Its invalid-traffic file lists the clicks and IP addresses behind the bot traffic, and your team decides what to exclude, where and when.
You want to claim bot clicks on Google, Microsoft and Meta
Google doesn't charge for the invalid clicks it catches, and it takes investigation requests for the last 60 days, with server logs that carry each click's IP address and GCLID (Google Ads Help). ClickCease's FAQ says it gives you a report for Google claims, which you submit yourself. Hyperguard builds its file per platform: a claim for Google Ads or Microsoft Advertising, which both publish a process for invalid clicks, and a review request for Meta, which says it manually reviews click activity it is alerted to. You submit it, and the platform decides any credit.
You want pricing that scales to millions of pageviews
Hyperguard is priced by monthly pageviews: Starter runs from $29 for 100K to $99 for 1M, Growth is $249 for 3M and Business is $499 for 10M, with Enterprise priced to fit. ClickCease's pricing page prices by monthly visits: $99 a month for 5K on Starter, $149 to $299 for 10K to 40K on Pro and $349 to $799 for 50K to 140K on Advanced, with custom pricing above that (checked October 17, 2026). Hyperguard access is invite-only today, through a call.

Choose ClickCease if

You want the tool to act in your ad accounts for you
If you want protection that acts on its own, ClickCease is built for it: its site says flagged visitors are added to your Google Ads, Meta and Microsoft Ads exclusions in real time, from one dashboard, with no manual review. Hyperguard never writes to an ad account, so every exclusion is a step your team takes.
You also want WordPress bot protection and HubSpot lead checks
Every ClickCease plan includes bot protection for WordPress sites and Lead Shield, which checks HubSpot form leads and sends its fraud verdict to HubSpot, according to its pricing and How it works pages. If those jobs sit on the same budget line as your ad protection, one ClickCease plan covers them. Hyperguard is built for paid traffic and doesn't check leads in your CRM.

	Hyperguard	ClickCease
Pricing model	By monthly pageviews: Starter $29 to $99 (100K to 1M), Growth $249 (3M), Business $499 (10M), Enterprise custom. Access is invite-only today.	By monthly visits: Starter $99 (5K), Pro $149 to $299 (10K to 40K), Advanced $349 to $799 (50K to 140K), custom above. About 15% less billed yearly.
Channels	Every visit, by source and campaign. Names Google Ads, Meta, Microsoft, TikTok, Pinterest, X and Criteo; other paid sources, LinkedIn included, are grouped as Other.	Google Ads (Search, Display, YouTube, Gmail), Meta (Facebook, Instagram, Messenger, Audience Network) and Microsoft Ads. More platforms announced as coming.
Detection method	Every visit scored live, using browser, behavioral and infrastructure analysis. Declared crawlers are told apart from bots posing as them.	Gives each visitor from Google, Meta or Microsoft ads a fraud risk score in real time; above its threshold, the visitor is added to exclusions in those accounts.
Integration	One tracking tag on your site. Read-only: nothing is ever changed in your ad accounts. Bot-rate alerts by email, webhook, Slack, Discord, Teams or Zoho Cliq.	A tracking tag on your site (a WordPress plugin is offered), plus a connection to each ad account it updates. A HubSpot connection for lead checks.
Reporting	Bot rate by source, medium and campaign, estimated ad waste, campaign fraud analysis, an invalid-traffic file per platform, weekly and monthly email reports.	Click-level dashboard (IP, location, browser, keyword, threat type) and a multi-domain view, plus white-label reports and agency access on Pro and Advanced.
Onboarding	Invite-only today: book a call to get access, then add one tag to your site.	Self-serve sign-up with a 7-day free trial, 30% off the first 3 months for new customers, 24/7 support and an in-person onboarding session on Advanced.

Last verified: October 17, 2026

Hyperguard

Shows the bot share of every source on every ad channel, so you can cut the ones that send bots.
Changes nothing in your ad accounts, so every change stays your decision.
Evidence to claim bot clicks on Google Ads and Microsoft Advertising, and to ask Meta for a review (the platform decides any credit).
One price by pageviews, from 100K to 10M a month.
Your own tag setup can keep bots out of page-view, add-to-cart and form-fill goals.

Invite-only today: access comes through a call, not a self-serve account.
Nothing is excluded for you: acting on the report is your team's job.
Newer than ClickCease, without its long track record.

ClickCease

Acts in your Google Ads, Meta and Microsoft Ads accounts for you, in real time.
Pixel Guard, in every plan, stops Google tags firing for visitors it flags.
WordPress bot protection and HubSpot lead checks in every plan.
Self-serve sign-up with a 7-day free trial.
Agency access and white-label reports on Pro and Advanced.

No protection listed yet for TikTok, Pinterest, X, LinkedIn or other ad platforms.
Plans are sized by monthly visits, from 5K to 140K, with custom pricing above.

Cut bot sources on every ad channel

ClickCease's protection covers Google, Meta and Microsoft. If part of your budget runs on TikTok, Pinterest, X or a retargeting network, those clicks sit outside it. Hyperguard scores every visit and breaks the bot share down by source, medium and campaign, whatever sent the visitor, so one view covers the campaigns ClickCease doesn't. A source whose clicks keep arriving as bots is one you can pause or cut, and that budget can go to the campaigns that sell.

Decide every change in your ad accounts

ClickCease writes exclusions into your accounts automatically. Some teams want exactly that. Others, such as agencies working in client accounts, prefer every change to be made by a person who can explain it. Hyperguard changes nothing in an ad account. Its file lists the IP addresses behind bot clicks, and you choose what to add: Google Ads takes up to 500 IP exclusions per campaign, and account-level exclusions also reach Performance Max (Google Ads Help).

Claim the bot clicks you already paid for

Google filters the invalid clicks it catches before billing and credits the ones it finds later. For the rest, it takes investigation requests covering the last 60 days, with server logs that include each click's IP address and GCLID, and it says it can't evaluate third-party reports because it doesn't know their detection criteria (Google Ads Help). What counts is the raw evidence for each click. Hyperguard's file lays it out click by click: a claim for Google Ads or Microsoft Advertising, a review request for Meta. The platform decides any credit.

Pricing that grows with your traffic

ClickCease prices by monthly visits and stops publishing prices at 140K; CHEQ, the company behind ClickCease, points brands with over 1M visits a year to its enterprise plan. Hyperguard publishes one pageview price up to 10M a month: $29 to $99 for up to 1M on Starter, $249 for 3M and $499 for 10M. Both are published prices, checked on October 17, 2026, and Hyperguard access is invite-only today.

ClickCease alternatives: what to compare

ClickCease is a click fraud tool from CHEQ that protects Google Ads, Meta Ads and Microsoft Ads campaigns. People who look for an alternative usually want coverage for ad channels it doesn't list, control over what changes in their ad accounts, or a price that fits their traffic. This page compares Hyperguard with ClickCease on those points, using ClickCease's own site as checked on October 17, 2026. If you are also weighing ClickGUARD, Hyperguard's comparison with it is on the ClickGUARD alternative page, and every comparison is listed on the alternatives page. We don't rank other tools against each other.

What ClickCease does today

ClickCease's tag gives each visitor who arrives from a Google, Meta or Microsoft ad a fraud risk score. Above its threshold, the visitor is added to exclusions in your accounts, automatically: the IP and audience exclusion lists in Google Ads (account-level for Performance Max), a custom exclusion audience in Meta and audience exclusions in Microsoft Ads. Its Pixel Guard stops Google tags from firing for flagged visitors, and every plan adds WordPress bot protection and lead checks for HubSpot forms. For clicks it didn't stop, its FAQ says it gives you a report that you submit to Google yourself. Prices run from $99 a month for 5,000 visits to $799 for 140,000, with a 7-day free trial.

How Hyperguard differs

Hyperguard starts from a different question: which of your traffic sources send bots, on every channel you buy. Its tag scores every visit to your site live, whatever sent it, and the console shows the bot share by source, medium and campaign. It names Google Ads, Meta, Microsoft Advertising, TikTok, Pinterest, X and Criteo, and groups other paid sources, LinkedIn included, under Other. A TikTok campaign and a Google campaign sit in the same view, and the one that keeps sending bots is the one to cut.

Hyperguard is also read-only. It never changes anything in an ad account. Instead it hands you the evidence to act on: an invalid-traffic file per platform, which works as a claim for Google Ads and Microsoft Advertising and as a review request for Meta. Google takes investigation requests for clicks in the last 60 days, and the platform decides any credit. The IP addresses in the same file are the ones worth excluding, and you decide where they go.

If a campaign optimises for an early step, such as a page view, a form fill or an add to cart, bots that run your tags can count as results, and the platform bids toward more traffic like them. Your own tag setup can keep bot sessions out of those goals, on Google and on every other platform whose tags run on your site. A campaign optimised for purchases has nothing to clean up, because bots never buy.

What bots cost you, whichever tool you pick

Neither tool changes what a bot click is. Google filters the invalid clicks it catches and doesn't charge for them, and a bot click it misses is billed like any other. That session arrives with the ad's click ID, so your analytics files it under the paid channel, not Direct. It never buys, so it lowers your conversion rate and raises your cost per acquisition by the price of the click. No independent source publishes what share of a typical account's clicks are bots, which is why the number that matters is the one from your own traffic. The Google Ads click fraud guide covers Google's settings and claim process in detail.

Before you switch

Start by sizing the problem. The free GA4 check reads 30 days of your Google Analytics data in your browser and returns a directional estimate of your invalid traffic. If the number is worth acting on, book a call from the pricing section, since Hyperguard access is invite-only today. Keep ClickCease running until you have compared both on the same traffic.

Frequently asked questions

What does ClickCease do?: ClickCease is CHEQ's click fraud tool for Google Ads, Meta Ads and Microsoft Ads. Its tag gives each visitor from those ads a fraud risk score, and above its threshold it adds the visitor to exclusions in your ad accounts: IP and audience exclusions on Google, a custom exclusion audience on Meta and audience exclusions on Microsoft. Plans also include WordPress bot protection, HubSpot lead checks and Pixel Guard, which stops Google tags firing for flagged visitors.
How much does ClickCease cost?: ClickCease's pricing page (checked October 17, 2026) lists Starter at $99 a month for one website and 5,000 monthly visits, Pro at $149 to $299 for 10,000 to 40,000, and Advanced at $349 to $799 for 50,000 to 140,000, with custom pricing above that. Billing yearly costs about 15% less, new customers get 30% off the first three months, and there is a 7-day free trial. Hyperguard is priced by pageviews, from $29 a month for 100,000 to $499 for 10 million, with access by invitation today.
Is ClickCease worth it?: It depends on your channels and on how much of your spend goes to invalid clicks, which no independent source publishes for a typical account. ClickCease suits an advertiser on Google, Meta or Microsoft who wants exclusions applied automatically, and its free trial lets you test that on your own traffic. Before paying for any tool, check how many invalid clicks Google already reports in your account and whether clicks without sales cluster in one campaign, placement or hour. Bots never buy, so every bot click that gets through lowers your conversion rate and raises your CPA.
What are the best alternatives to ClickCease?: It depends on what you want the tool to do. ClickGUARD is another click fraud tool people weigh against ClickCease; we compare Hyperguard with each of them on its own page and don't rank the two against each other. Hyperguard fits if you advertise beyond Google, Meta and Microsoft, or want nothing changed in your ad accounts: it shows the bot share of each source on every ad channel and gives you the evidence to claim bot clicks, while every exclusion stays your call. Compare any option on channels, pricing unit and claim evidence.
How do I stop fake clicks on Google Ads?: Google already filters the invalid clicks it catches and doesn't charge for them. For the ones it misses, exclude IP addresses that keep clicking without buying (up to 500 per campaign, or at account level to cover Performance Max), review placements and locations that never convert, and bid toward purchases or qualified leads rather than page views. Check your traffic by source every month. If clicks Google billed look invalid, request an investigation within 60 days, with server logs that include each click's IP address and GCLID.
Can I keep my ClickCease IP exclusions if I switch?: Hyperguard never edits your Google Ads account, so it doesn't remove or change any IP exclusions already in place. Whether the exclusions ClickCease added stay after you cancel is a question for ClickCease. From then on, Hyperguard's invalid-traffic file lists the IP addresses behind bot clicks, and you add the ones you choose: up to 500 per campaign, or at account level, which also covers Performance Max.
Does Hyperguard file click fraud claims for me?: No. You file, and the platform decides any credit. Google says it can't evaluate third-party reports, so Hyperguard gives you the raw evidence instead: for each Google Ads click, its GCLID, time, IP address, user agent, campaign and keyword, laid out like the server logs Google asks for in an investigation request within 60 days. The file for Microsoft Advertising works as a claim too, and the one for Meta as a review request.

Stop wasting ad spend on bot traffic

Keep bots out of your analytics and ad pixels on every channel, and claim the bot clicks you already paid for (the platform decides any credit).