How to improve your AI search visibility
AI answer engines like ChatGPT search, Perplexity, and Copilot cite live web pages. Audit which AI bots can reach your content and where the gaps are.
AI search visibility comes down to one question: when an AI answer engine looks for sources to cite, can it reach your pages? The answer depends on which User-agent tokens your robots.txt allows and which it denies. Many sites have visibility problems they did not intend, because they wrote a blanket rule for all AI bots when only training crawlers were the concern.
The named tokens for search-side AI bots are different from the ones used for training. OAI-SearchBot is what ChatGPT search uses. PerplexityBot is what Perplexity uses. Google AI Overviews and Copilot run on top of existing search indexes (Googlebot, Bingbot), so blocking those would also break traditional SEO. The free checker on this page lays out the posture per bot so the right ones get allowed and the wrong ones get blocked.
Frequently asked questions
- What does AI search visibility mean? +
- It is the share of AI answer engines (ChatGPT search, Perplexity, Copilot, Google AI Overviews) that can reach your site to consider it as a citation source. If a search-side AI bot cannot crawl you, you cannot be cited.
- Which bots matter for AI search visibility? +
- OAI-SearchBot (powers ChatGPT search), PerplexityBot (Perplexity), Bingbot (Copilot uses Bing's index), Googlebot (Google AI Overviews use Google's index), and a few more. These are different from training crawlers like GPTBot.
- I am blocking GPTBot. Am I also invisible to ChatGPT search? +
- Not necessarily. ChatGPT search uses OAI-SearchBot, which is a separate token from GPTBot. A robots.txt rule that disallows GPTBot does not affect OAI-SearchBot unless you also name it.
- How do I check my current AI search posture? +
- The free auditor on this page reads your robots.txt against 33+ named AI bots and shows the posture per bot. You can see which search-side bots are allowed and which training-side bots are still slipping through.
How It Works
Enter your domain
We fetch your public robots.txt — no install, no auth, no site changes.
Diff against AI bot registry
Your rules are checked against 33+ AI crawlers and agents (OpenAI, Anthropic, Perplexity, Google, Meta, ...).
Get a strategic report
Per-bot status, posture flags, and downloadable robots.txt presets you can copy-paste.