AI search visibility for SaaS sites
SaaS marketing sites depend on being citable in AI answer engines. Audit which AI bots can reach your pricing, docs, and blog, and where the visibility gaps are.
SaaS marketing sites have a high concentration of buyer-intent traffic flowing through AI answer engines. When a prospect asks ChatGPT search or Perplexity for a shortlist in your category, the engines pull citations from sites their search-side crawlers (OAI-SearchBot, PerplexityBot, Bingbot, and others) can reach. A site that blocks those bots is invisible at the moment of consideration.
The mistake we see most often on SaaS sites is a blanket robots.txt rule meant to stop AI training that also blocks search-side bots. The free auditor on this page reads your robots.txt against 33+ named AI bots and shows the posture per bot, so the marketing team can keep search-side AI access open while still blocking training crawlers if that is the preferred policy.
Frequently asked questions
- Why does AI search visibility matter for SaaS? +
- SaaS buyers increasingly research products through AI answer engines. If a prospect asks ChatGPT or Perplexity for the best tool in your category and your site is not crawlable, you do not appear in the answer. The audit on this page surfaces which AI bots can reach your content.
- Should SaaS sites block AI training crawlers? +
- Many SaaS teams allow training crawlers for marketing pages (which they want widely cited) and block them on customer-facing or gated docs. The free checker above shows which bots have which access today so the policy decision is grounded in the actual posture.
- What about gated content (docs, customer portals)? +
- Gated content lives behind authentication and is not exposed to crawlers. The visibility audit focuses on public marketing pages: homepage, pricing, blog, public docs, and changelog.
- Do AI answer engines cite SaaS pricing pages? +
- Yes. AI answer engines often cite pricing and feature pages when answering comparison or shortlist questions. Blocking crawlers from those URLs removes you from those answers.
How It Works
Enter your domain
We fetch your public robots.txt — no install, no auth, no site changes.
Diff against AI bot registry
Your rules are checked against 33+ AI crawlers and agents (OpenAI, Anthropic, Perplexity, Google, Meta, ...).
Get a strategic report
Per-bot status, posture flags, and downloadable robots.txt presets you can copy-paste.